THIS PROMOTION IS INTENDED FOR PLAY IN THE 48 CONTIGUOUS UNITED STATES AND THE DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE (SEE SECTION 3 FOR ELIGIBILITY) AND LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION.
poppi x Love Island Promotion (“Promotion”)
Official Rules
NO PURCHASE OR PAYMENT NECESSARY. INTERNET ACCESS REQUIRED. DATA RATES MAY APPLY IF PARTICIPATING VIA A MOBILE DEVICE. ANY DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND PARTICIPANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION FORMAT.
1. PROMOTION OVERVIEW AND TIMING: The Promotion consists of an instant-win game (“Instant-Win Game”) for a chance to win an instant-win prize (“Instant-Win Prize”) and a random drawing (“Random Drawing”) for a chance to win the grand prize (“Grand Prize”). For each valid Play (defined below) submitted for the Instant-Win Game, the participant shall receive one (1) entry into the Random Drawing. See below for details.
The Promotion begins on April 19, 2026 at 12:00:00 p.m. Eastern Time (“ET”) and ends on July 31, 2026 at 11:59:59 p.m. ET (the “Promotion Period”). The time clock of the Promotion Administrator’s (as defined below) computer is the official time-keeping device for this Promotion.
2. HOW TO PARTICIPATE: During the Promotion Period, visit poppivilla.com (“Website”)*. Upon accessing the Website, follow the instructions to create an account by entering your first and last name, complete mailing address, email address, and date of birth (“Account”) and agreeing to these Official Rules. Once you’ve created an Account, click “PLAY” (a “Play”) to see if they have been randomly selected to receive an Instant-Win Prize (subject to verification) and receive an automatic entry into the Random Drawing for a chance to win the Grand Prize. For future visits to the Website, participants can simply enter their email address to access their Account. See Sections 4 and 5 for additional details.
*There are two (2) ways to access the Website during the Promotion Period:
- Simply visit the Website.
- Text VILLA to 865-49 to receive one (1) text message from the Sponsor containing a link to the Website. Click on the link to access the Website. By texting the keyword, you will receive up to six (6) reply text messages about the Promotion from the Sponsor. Additional reply text messages about the Promotion may be sent to participant depending on participant’s request(s) for help or to opt out (see below) or if they are deemed a potential winner (subject to verification). Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur a standard text message charge from their wireless service provider for each text message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Your text message is your electronic signature agreeing to these Official Rules and giving electronic written consent. Participants are solely responsible for any such wireless charges. Not all wireless carriers will participate. If you wish to opt out, text STOP to 865-49. Text HELP to 865-49 if you would like more information.
Limit one (1) Play per person per day. A “day” is defined as the twenty-four (24) hours between 12:00:00 a.m. ET and 11:59:59 p.m. ET of the same day except for the first day of the Promotion Period which will begin at 12:00:00 p.m. ET (noon) and end the same day at 11:59:59 p.m. ET.
Participation via a mobile device is not required to submit a Play or win a prize in this Promotion. All participants must have a valid email address. The name of the person submitting a Play must be the name of the authorized account holder of the email address upon registration, otherwise, the Play may be deemed void. Multiple participants may not share the same email address. If a dispute arises regarding the identity of a participant, the Play will be attributed to the authorized account holder of the email address provided by the participant at time of submitting a Play. A potential winner may be required to provide identification sufficient to show that they are the authorized account holder of such email address.
Each Play must be manually keystroked and/or entered by the individual participant. Automated and/or repetitive electronic submission of Plays (including but not limited to Plays made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from any such scripts, macros, bots or sweepstakes services or related email addresses or IP addresses may be blocked. If it is discovered that a participant used multiple email addresses, phone numbers and/or mailing addresses, and/or manipulated such information for the purpose of submitting more than one (1) Play per day, such person will be disqualified and any prize won, shall be forfeited.
3. ELIGIBILITY: The Promotion is open only to legal U.S. residents residing in one of the fortyeight (48) contiguous United States or the District of Columbia who are eighteen (18) years of age or older (nineteen (19) years of age or older if a resident of Alabama or Nebraska) at time of participating. The following persons are not eligible to participate or win: employees, contractors, directors and officers of Pepsi-Cola Company (“Sponsor”) and its bottlers, Genesco Sports Enterprises, Inc. (“Administrator”), each of their respective parent, subsidiary and affiliated companies, distributors, participating retailers, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of the Promotion (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion). No groups, clubs or organizations may enter or win a prize or reproduce or distribute any portion of these Official Rules to its members.
4. INSTANT-WIN GAME: Randomly-selected times, during the Promotion Period, will be determined by the Administrator. The first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by the Administrator's computer on or immediately after a randomly-selected time during the Promotion Period) will win an Instant-Win Prize (subject to verification). If your computer screen or mobile device displays a prize-winning message, you are a potential winner of the indicated Instant-Win Prize (subject to verification and prize limits set forth herein). If your computer screen or mobile device displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received. For each valid Play, a participant receives one (1) entry into the Random Drawing.
5. RANDOM DRAWING: The potential Grand Prize winner will be selected in a random drawing on or about August 3, 2026 from among all eligible entries received by the Administrator whose decisions are final. Odds of winning the Grand Prize depend on the number of eligible entries received for the random drawing portion of the Promotion.
6. PRIZE DETAILS:
GRAND PRIZE – The Grand Prize will be awarded via the Random Drawing.
- One (1) Grand Prize: a trip for the winner and one (1) guest to Fiji. The trip consists of roundtrip coach air transportation for winner and one (1) guest (originating from a major airport near winner’s home to Fiji); accommodations for seven (7) nights in a villa; $1,000.00 (awarded in the form of a check, payable to winner); and private ground transportation from airport to villa and villa back to airport. The trip must be booked within six (6) months following winner verification and completed within nine (9) months of such verification. "Winner verification" is defined as the date on which the Administrator formally confirms the individual has been officially designated as the Promotion Grand Prize winner. Approximate Retail Value (“ARV”): Up to $14,750.00, depending on winner’s point of departure. Grand Prize Conditions below apply.
INSTANT-WIN PRIZES - All Instant-Win Prizes will be awarded via the Instant-Win Game. Limit one (1) Instant-Win Prize per person/household. For clarity: A winner of an Instant-Win Prize is eligible to win the Grand Prize. Instant-Win First Prize and Instant-Win Second Prize may be referred to herein as “Instant-Win Prize” or collectively, “Instant-Win Prizes”.
- Two hundred (200) Instant-Win First Prizes: Peacock TV 60-day subscription promotion code; must be redeemed by October 31, 2026. Not redeemable by current Peacock subscribers. ARV of each Instant-Win First Prize is $21.98.
- Two hundred (200) Instant-Win Second Prizes: $50.00 Love Island merchandise promotion code; must be redeemed by October 31, 2026. ARV of each Instant-Win Second Prize is $50.00.
Total ARV of all prizes is $29,146.00.
Grand Prize Conditions: Winner and guest must possess a passport valid for six (6) months beyond Fiji stay with two (2) blank pages and will be required to submit a copy of their valid passports to Sponsor or Sponsor’s representative at the time travel arrangements are being made. The winner and winner’s guest must have all necessary identification and/or travel documents (as described herein) required for travel and entry into Fiji. Ground transportation (other than as stated above), upgrades, meals, gratuities, souvenirs, luggage fees, and all other expenses not specified herein are solely the winner’s responsibility. If the winner’s guest is a minor, the winner must be their parent or legal guardian, and such minor guest must be accompanied by the winner during all prize-related events. The guest (or guest’s parent or legal guardian, if guest is a minor) must complete and return a Liability/Travel Release prior to Sponsor’s designated travel agency making travel arrangements. Travel and accommodations are subject to availability and change. If winner is unable or unwilling to travel on the specified dates, the prize may be forfeited and awarded to an alternate winner. All travel and prize-related events are subject to availability and/or restrictions. Selection of airport, airline(s), seating on flights, and overnight accommodations, are at Sponsor’s sole discretion. Winner may be required to provide a credit card prior to use of hotel accommodations and is solely responsible for all incidental charges and may be required to sign an additional liability release for the use of the accommodations. Sponsor assumes no responsibility for canceled, delayed, suspended or rescheduled events (including, but not limited to airline flights) or any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, prize providers or any other persons providing any prize-related services or accommodations beyond its control. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. All airline tickets are subject to flight variation, work stoppages, and schedule or route changes. Sponsor is not responsible for changes in schedule of any element of the prize or for any expenses incurred as a consequence of flight cancellation or delay. Sponsor is not responsible and will have no liability if the winner and/or his or her guest is for any reason not permitted to travel by the relevant airport authorities or misses a flight or any other travel-related event. Winner and guest must travel on same itinerary. Winner is responsible for any loss of prize or loss of a portion of any prize after it has been delivered. Sponsor will not replace any lost or stolen elements of the Grand Prize. An unclaimed and/or unused prize element will be forfeited. Sponsor (or any other governing entity) reserves the right to revoke a portion of the prize or terminate the entire prize at any time and send the winner and their guest home immediately if winner and/or their guest engages in behavior that is, in Sponsor’s sole discretion, illegal or is non-sportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person at any time during the trip. Winner understands that there are inherent risks involved in travel and that these risks may be present before, during and after the trip.
7. WINNER NOTIFICATION:
- For the potential Grand Prize winner: The potential Grand Prize winner will be notified by the Administrator via email within two (2) business days of the random drawing. The Grand Prize must be claimed within seventy-two (72) hours of email notification or prize may be forfeited. As part of the prize-claim process the potential Grand Prize winner will be required to complete, sign and return an IRS Form W-9 (including their social security number) and an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release within the seventy-two (72) hour period.
- For potential Instant-Win Prize winners: In addition to the winning message displayed at the Website at the time of participant’s Play, each potential winner will receive an email from the Administrator. The email will provide information regarding how to claim the Instant-Win Prize. All Instant-Win Prizes must be claimed within seventy-two (72) hours of email notification or prize may be forfeited.
For all prize winners: If (a) any prize notification or prize is returned as undeliverable; (b) a potential winner does not properly claim their prize (as instructed within the notification); (c) a potential winner does not return any required documents within the allotted time period; or (d) a potential winner cannot be verified or is otherwise unable to accept the prize as stated, prize may be forfeited (and for the Grand Prize, awarded to an alternate winner, as determined by Sponsor, in Sponsor’s sole discretion). Upon forfeiture for any reason as stated within these Official Rules, no compensation will be given. Instant-Win Prizes will be awarded via email within two (2) to four (4) weeks of winner confirmation. For the Grand Prize: The check portion of the prize will be mailed to the confirmed winner within two (2) weeks of the booked trip.
8. GENERAL: The Promotion is governed by the laws of the United States and of the State of New York without respect to conflict of law doctrines. Void in Alaska, Hawaii, and where prohibited. Potential winners may be required to provide proof of legal U.S. residency if requested by Sponsor to determine eligibility and as a condition of prize award. No substitution of a prize is offered, no transfer of a prize to a third party is permitted and a non-cash prize may not be redeemed for cash value, except as determined by Sponsor in its sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value in the event a prize or any portion thereof becomes unavailable. Any difference between the stated value and actual value of a prize will not be awarded. Unclaimed prizes will not be awarded. Winners will be solely responsible for paying all applicable federal, state and local taxes on prize, if any. The Grand Prize winner will receive an IRS Form 1099 for the retail value of the prize. Any portion of a prize not accepted or used by winner for any reason will be forfeited. As a condition of participating in the Promotion, participants agree (a) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (b) all causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action; and (c) any and all claims, judgments, and award, shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs.
9. CONDUCT: By participating in the Promotion, participants agree to be bound by these Official Rules and the decisions of the Sponsor which shall be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification. Sponsor reserves the right, in its sole discretion, to disqualify any individual found to be tampering with the entry process or the operation of the Promotion or the Website; or to be acting in any manner to be in violation of the Official Rules; or to be acting in any manner to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR PARTICIPANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH PERSON OR PERSONS RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.
10. LIMITATIONS OF LIABILITY: Sponsor and Promotion Parties assume no responsibility or liability for (a) any incorrect or inaccurate information submitted by participant, or for any faulty or failed electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of the Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of any network or wireless service or the Website, or combination thereof; (e) suspended or discontinued Internet or wireless service; (f) any injury or damage to participants or to any other person's computer, mobile device, desktop device or property which may be related to or resulting from any attempt to participate in the Promotion or download of any materials in the Promotion; (g) any suspended or discontinued Internet or wireless service or a change in a potential winner’s email address which may result in a potential winner not receiving a prize notification; or (h) any undelivered or unanswered emails, including without limitation, emails that are not received because of a potential winner’s privacy or spam filter settings which may divert any Promotion email, including any notification email, to a spam or junk folder. If, for any reason, the Promotion is not capable of running as planned for reasons which may include without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes, including but not limited to Acts of God, pandemics, epidemics, weather, fire, strike, acts of war or terrorism, government restriction, or any other condition beyond their control, which may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, then Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Promotion in whole or in part. In such event, Sponsor shall immediately suspend the Promotion and prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor, such as by way of example and not by way of limitation, in a random drawing from among all eligible, non-suspect entries received up to the time of the impairment, and Sponsor shall not have any further liability to any participant in connection with the Promotion. Sponsor may modify and amend these Official Rules as they appear online from time to time during the Promotion for clarification purposes without materially affecting the terms and conditions of the Promotion. Sponsor reserves the right, in its sole discretion, to disqualify any participant (and all their entries) from the Promotion or any other promotion conducted now or in the future by Sponsor or any of its affiliates if the participant tampers with the entry process or if their fraud or misconduct affects the integrity of the Promotion. Sponsor reserves the right to correct errors in promotional materials. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY OF THE SPONSOR’S OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
No more than the stated number of prizes will be awarded. In the event that production, programming, seeding, printing or any other reasons cause more than the stated number of prizes, set forth in these Official Rules, to be available and/or claimed, Sponsor reserves right to award only the stated number of prizes. Screen shots are not proof of winning status.
11. RELEASE OF LIABILITY: All participants, as a condition of participation, agree to release Sponsor, Promotion Parties, and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, governors, owners, distributors, retailers, assignees, advertising/promotion agencies, representatives, and agents, NBCUniversal Media, LLC, and its subsidiaries and affiliates (collectively “NBCUniversal”), Instagram, and Meta, from and against any and all liability, claims or actions of any kind whatsoever for injuries, illnesses, damages or losses to persons and property, including bodily injury and death, which may be sustained in connection with using the Website, submitting a Play or otherwise participating in any aspect of the Promotion, the receipt, ownership or use or misuse of any prize awarded, or while preparing for, participating in, and/or traveling to and from any prize-related activity or any typographical or other error in the printing of these Official Rules or the offering or announcement of any prize. Winners shall bear all risk of loss or damage to their prize after it has been delivered. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Except where prohibited by law, winners grant to Sponsor and its designees the right to print, publish, broadcast and use their name, voice, statement, picture or other likeness, for public relations, advertising and promotional purposes as may be determined by Sponsor, in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation or consideration, unless prohibited by law.
12. DISPUTE RESOLUTION: The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. The parties each agree to finally settle all disputes only through arbitration; provided, however, the Sponsor shall be entitled to seek injunctive or equitable relief in the state and federal courts in the State of New York, and any other court with jurisdiction over the parties. In arbitration, there is no judge or jury, and review is limited. The arbitrator’s decision and award is final and binding, with limited exceptions, and judgment on the award may be entered in any court with jurisdiction. The parties agree that, except as set forth above, any claim, suit, action or proceeding, arising out of or relating to the Promotion, shall be resolved solely by binding arbitration before a sole arbitrator under the streamlined Arbitration Rules Procedures of JAMS Inc. (“JAMS”) or any successor to JAMS. In the event JAMS is unwilling or unable to set a hearing date within fourteen (14) days of the filing of a “Demand for Arbitration”, then either party can elect to have the arbitration administered by the American Arbitration Association (“AAA”) or any other mutually agreeable arbitration administration service. If an in-person hearing is required, then it will take place in the State of New York. The federal or state law that applies to these Official Rules will also apply during the arbitration. Disputes will be arbitrated only on an individual basis and will not be consolidated with any other proceedings that involve any claims or controversy of another party, including any class actions; provided, however, if for any reason any court or arbitrator holds that this restriction is unconscionable or unenforceable, then the agreement to arbitrate doesn’t apply and the dispute must be brought in a court of competent jurisdiction in the State of New York. Sponsor agrees to pay the administrative and arbitrator’s fees in order to conduct the arbitration (but specifically excluding any travel or other costs of participant to attend the arbitration hearing). Either party may, notwithstanding this provision, bring qualifying claims in small claims court. The Promotion is offered only in the United States and is governed by the laws of the state of New York, and all claims must be resolved in the federal or state courts located in Westchester County, New York.
Sponsor’s use of your personal information is subject to the privacy policy located at contact.pepsico.com/pepsi/privacy-policy. Any communication between participant and Administrator, Sponsor or its other agencies regarding the Promotion (e.g., phone calls, text messages, chats, emails, etc.), may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly-available winners’ list.
13. WINNER’S LIST: For the names of the winners, send a self-addressed, stamped envelope by September 4, 2026 to: poppi x Love Island Promotion Winner’s List, P.O. Box 130, c/o GSE, Dept. 26- 8133-01, Glencoe, MN 55336-0130.
14. SPONSOR: Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, New York 10577.
PepsiCo, Inc. is the sole sponsor of the promotion. NBCUniversal is not a sponsor of the promotion and is not associated with the administration of the promotion in any way. Entrants are providing information to PepsiCo, Inc. and not to NBCUniversal.
This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or Meta. Any questions, comments or complaints regarding this Promotion shall be directed to the Sponsor and not to Instagram or Meta.